01
The firm
Identity, voice, and WordPress connection. The voice documents below feed both the writing and the image generation, so write them the way you'd brief a new writer.
Short handle used everywhere internally. Letters, numbers, dashes.
Full name as it should read publicly.
The persona that sets the firm's tone (e.g. Thor — bold, decisive).
For author bylines. Leave blank if none.
Shapes article voice and the mood of generated images.
A psychological profile of the person each article should resonate with.
Used to avoid repeating existing titles.
Appears in article structured data.
02
Practice areas
One block per WordPress category the engine writes for. Each carries its own posture, queue target, and featured-image settings. Add as many as the firm needs.
03
States served
Where the firm practices. Mark exactly one as primary — it sets the jurisdiction the writer assumes by default.
▸ Connection settings optional
Where “Push to database” sends the firm. Pre-filled with the intake webhook; change only if your n8n host differs.